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谢伏瞻
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    破壁与搭桥:二十一世纪国际公共关系视域下的中外人文交流

    摘要

    中外人文交流是中国对外交往的支柱之一。本文基于国际公共关系理论,梳理了21世纪以来中外人文交流机制建设的主要进程,根据传播说服范式、形象管理范式、关系对话范式总结了中外人文交流在营造舆论环境、塑造国家形象、促进民心相通等方面的重要意义。当前中外人文交流机制已成为中国国际公共关系建设的枢纽,然而仍有提升空间。本文借鉴国际公共关系研究的理论成果,以“对话范式”为引导,强调“以人为尺度、以对话为本体、以关系为目标”三个原则,并就中外人文交流机制建设提出五条思考建议。

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    Abstract

    China and foreign cultural exchanges are one of the pillars of China's foreign exchanges.From the theoretical perspective of international public relations,this essay would review the main construction processes of China and foreign cultural exchanges mechanism since the new century.According to the paradigm of communication persuasion,image management and relationship dialogue,this essay would summarize the significance of cultural communication between China and foreign countries in creating the public opinion environment,shaping the national image and promoting the mutual understanding among people.Currently,China and foreign cultural exchange mechanism has been the hub of China's international public relations construction.However,it requires improvements.This essay would use the theoretical achievements of the research of international public relations for reference,apply the dialogue paradigm as the guide,and emphasize the three principles,in terms of employing the human as scale,the dialogue as the noumenon,and the relationship as the goal.Meanwhile,it would provide five suggestions on the construction of cultural exchange mechanism between China and foreign countries.

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    作者简介
    张磊:张磊,中国传媒大学国家传播创新研究中心研究员、博导,中外人文交流宣传研究中心执行主任;
    阿希塔:阿希塔,中国传媒大学传播研究院传播学专业2017级博士生。
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