本文基于视觉符号视角,考察中西方媒体关于中国气候变化议题报道的视觉表征策略和核心视觉符号的象征性意义。研究发现,中西方媒体关于中国气候变化议题的建构,在视觉符号的意义框架设定、视觉表征的呈现、象征性视觉符号的使用等方面存在差异,造成受众关于中国气候变化议题视觉感知上的失衡。中国气候变化议题的对外报道应注重图片主题框架的优化组合,以视觉符号讲好气候治理中国故事。
<<Based on the perspective of visual symbols,this paper investigates the visual representation strategy and the core visual symbols' symbolic meaning of Chinese and Western media reports on China's climate change issues. It argues that there are differences between Chinese and Western media reports on China's climate change issues,including the meaning framework setting of visual frames,the presentation of visual representations,and the use of symbolic visual symbols,which results in the audiences' imbalance in the visual perception of China's climate change issues.The foreign reports of China's climate change issues should focus on the optimization of the picture theme framework and tell the Chinese story of climate governance well with visual symbols.
<<Keywords: | ChinaClimate ChangeImageVisual Symbol |