The problem of New Media Vulgarization is the extension and dissimilation of Traditional Media Vulgarization in the New Media field，which reflects the lack of New Media Social Responsibility and User Literacy.The realistic representation of New Media Vulgarization is mainly reflected in the vulgarization tendency in different aspects of the content，language，and culture，such as social information vulgarization，Title Party phenomenon，and vulgarization of webcasts.The key cause of New Media Vulgarization lies in the triple-valued imbalance of the New Media Economy，namely，the imbalance of Economic Benefits and Social Benefits，the imbalance between User Generated Content and self-discipline of the users，and the imbalance between individual expression and value concept of the Internet.The governance path of New Media Vulgarization can be carried out from multi-dimensional perspectives such as information management，technical solution and literacy promotion，and a governance mechanism and system of multi-stakeholder to participate in and collaborate with each other can be constructed.