Internet is powering the amaters in news-production and communication. News of UGC modle is flourishing，coming from edge to centre and becoming a strong power.The study tries to demostrate the development from conciousness，behavior and products transition.Meanwhile，we should also focus on the unbalance of commercial and publicty of UGC news.It causes the function failure which brings about the risks of social operation and social governance.So how to guide and govern the UGC news will be an necessary topic in internet eviroment.