With the development of machine learning，machine vision and Natural Language Processing technology，artificial intelligence is booming.In the near future，artificial intelligence will also have a huge impact on the field of advertising marketing.The impact of Artificial Intelligence technology will be omnidirectional from smart market segmentation，consumer portrait to content production，but artificial intelligence can not completely replace human beings in the field of advertising creativity and design.This paper analyzed the revolutionary changes and opportunities brought by artificial intelligence to the field of advertising content production and consumer identification，as well as discussed the possible ethical risks and legal disputes brought by AI technology.