活动影像是影院内容中很重要的一个分支,随着技术的革新,尤其是卫星传输技术在影院的普遍应用,活动现场的影像直播越来越成为很多影院的特色内容。本报告从英国戏剧高清影像直播录制产业入手,通过对英国国家剧院NTLive项目的产生、落地和发行策略等方面进行剖析,详尽介绍了该产业的中国之路。从引起中国戏剧人的极大关注到NTLive项目正式落地中国,戏剧高清影像放映项目在华合作机构、内容选择和推广发行三个方面是项目得以顺利、有效落地中国市场的关键所在。戏剧现场影像的产业化发展应当成为整个中国戏剧产业发展趋势,但仍然面临一些严峻的挑战。
<<The moving image is a very important branch of cinema content,with the innovation of technology,especially for the universal application of satellite transmission technology in cinemas,the live video is becoming a feature of many theaters.This article from the British drama HD live video recording industry introduces the road of China in detail,through to the British National Theater NTLive projects produce,fall to the ground and distribution strategy analysis.From great attention of Chinese drama people to the NTLive project formally landing in China,the key to the successful and effective implementation of the HD video project landing in China is the cooperative institutions in China,content selection and promotion and distribution.The industrialization development of drama scene image should become the development trend of the whole Chinese drama industry,but still faces some severe challenges.
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