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谢伏瞻
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    借力文化保税区优势创新发展影视贸易

    摘要

    文化保税区是通往国际市场的渠道,享有“免证、免税、保税”优惠政策,旨在为文化“走出去”战略提供一个全新的平台,文化保税实践与经济发展水平、经济区位、交通条件等联系密切。影视贸易在文化保税区中的发展还处于刚刚起步的阶段,两者的结合具有重要意义,影视贸易在很大程度上同时具备文化产品和文化服务的特性,所以在文化保税区中更容易形成产业链式的发展,惠及其他相关文化产业,提高总体的文化产业国际竞争力。目前,影视贸易的发展潜力逐步得到挖掘,文化保税区能够通过保税仓库和技术优化推进影视贸易的基本功能。近年来,多项积极政策的出台为中国电影艺术全面繁荣发展注入了强劲的动力,为充分借力北京、上海、天津自贸区的优势和政策,拓宽影视贸易的发展渠道,我们需要强化融合机制、创新管理模式、加强合作协调、落实创新实践以及其他一些必要措施来创新发展影视贸易。

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    Abstract

    Cultural bonded zone is the gateway to the international market,with its preferential policies such as exemption of papers and tax,to provide a new platform for going global strategy of the culture.Culture bonded practice is closely related to the level of economic development,economic location and traffic conditions.In the field of cultural bonded zone,the development of the film and television trade is still in its starting stage,the combination of the two is of great significance.To a great extent,film and television trade carries the features of cultural products and services at the same time,so it's easier to integrate the whole industry chain in the culture bonded zone,benefit the other related cultural industries,and improve the overall international competitiveness of China's cultural industry.At present,the potential of film and television trade is gradually excavated,and the cultural bonded zone can promote the development of film and television trade through bonded warehouse and technology optimization.Inrecent years,the unveiling of a number of positive policy immits strong power into the development and prosperity of Chinese film art.To fully share the advantages and policies of free trade zone in Beijing,Shanghai and Tianjin,and broaden the development channels,we need to strengthen the integration mechanism,innovate management model,reinforce cooperation coordination,implement the innovation practice and some other measures to innovate and develop the film and television trade.

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    作者简介
    程春丽:程春丽,国家文化贸易学术研究平台专家,华谊兄弟文化传媒有限公司电视部副总经理,研究领域:影视版权贸易、国际发行等。
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