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    文化授权:文化贸易发展的有效路径

    摘要

    文化授权是一类以文化创作及以文化标识产品的权利为主体的综合性授权形式,其对象和授权类型多样70328086;同时,文化授权的过程又是知识产权有效保护和规范运用的过程。当前,国际授权产业与市场已十分发达和成熟,我国文化授权产业正加速起步,文化授权可以促进文化资源向文化资本的转化,打造多方共赢的发展模式,将有效促进与推动文化产业与贸易规模的提升。国家对外文化贸易基地(上海)勇当文化“丝绸之路”排头兵,自2014年起着力创新打造“中国(上海)自由贸易试验区文化授权交易会”,不断拓展文化贸易和版权贸易的发展及其实现形式。交易会特色鲜明,成效显著,呈现国际化、多渠道助推、多类型合作等一系列特点,逐步成为文化授权促进产业融合发展的专业平台。在机遇和挑战共存的当下,积极开拓文化授权,无疑是文化贸易与文化产业做强做大的有效途径,更是实现中华文化“走出去”,不断提升与扩大影响力的重要方式。

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    Abstract

    With diverse objects and types,cultural authorization is a kind of comprehensive authorization form which takes cultural creation and the rights of cultural identity products as its main body.At the same time,the process of cultural authorization is also the one of effective protection and standard use of intellectual property rights.Currently,the international authorization industry and market is already rich and mature,while the cultural authorization industry in China is accelerating,it can promote the conversion of cultural resources to cultural capital,creating a win-win model of development,and finally promote effectively the advance of cultural industry and trade.National foreign cultural trade base(Shanghai)acts bravely as the bellwether of the cultural Silk Road,focus on innovation and building of Cultural Authorization Fair of China's(Shanghai)free trade area since 2014,exploring the development and the realizing form of culture and copyright trade.The fair features bright traits and fruitful results,presents a series of characteristics of the internationalization,multi-channel booster and multi-type cooperation,gradually become a professional platform to promote the development of industrial convergence.In the present,opportunities and challenges coexist,exploring the cultural authorization actively,is undoubtedly an effective way to develop cultural trade and culture industry,it is even more so to export Chinese culture,improve and expand its meaningful influence.

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    作者简介
    任义彪:任义彪,国家文化贸易学术研究平台专家,国家对外文化贸易基地(上海)运营机构总经理,研究领域:文化贸易,文化授权等。
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