Over the past decade or so，the EU has paid great attention to the development of culture，formulated a number of policies to promote and support cultural development，and promoted economic and trade growth and social employment in the EU through cultural exchange and cooperation.The EU's emphasis on cultural is inseparable from the goal of economic development.The promotion of culture helps increase social cohesion，the rapid development of cultural and creative industry creates positive spillover effects for other industries，and facilitates the implementation of the “EU 2020 strategy”.As the key sector of development，cultural and creative industry has become an increasingly important pillar of economic development.Through the development of creative and cultural industry，the EU hopes to promote the growth of its internal trade and external trade.This paper first introduces the cultural policy of the EU in recent years，and then explores the situation of EU cultural trade，and finally examines EU-China cultural trade and makes a tentative conclusion.