“十二五”期间,中国演艺产业对外贸易迎来了新的发展浪潮,产业规模不断平稳增长、市场参与主体不断完善的同时,一方面越来越多地打破传统模式,更多地与其他文化产业领域进行交叉、融合;另一方面城市间演艺市场发展程度的显著差异正明显缩小,市场配置资源的能力和效率正不断提高。此外,演艺对外贸易逆差仍然长期存在,但进口剧目质量不断优化的同时也在进一步推进国内消费者的鉴赏能力、刺激演艺需求,更是涌现出《战马》这样版权引进的成功优质案例。当然中国演艺对外贸易长期面临的问题也不容小觑,从国家政策环境到市场运行机制再到各类参与主体,整个对外演艺贸易体系的完善,是中国演艺对外贸易最终能否真正实现顺差的关键。
<<The Performing Arts Industry of China comes across the new development opportunity during “the 12th Five-Year Plan”,marking the stable increase of industrial scale and the improvement of market participants.On one side the performing arts industry breaks through more traditional models and integrates with other cultural industry field,and on the other hand the gap between the markets of different cities is shrinking,meaning the ability and efficiency of market resource allocation is improving.And the trade deficit of performing arts industry is still existing for a long time,but the qualified plays imported to Chinese market keeps improving the connoisseurship of Chinese customers.Also successful cases like War Horse turn up.The challenges and problems that the performing arts industry is facing yet can not be neglected.The key point to realize the trade surplus is to complete the whole system which includes policies,market mechanism and all participants.
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