2011~2016年,我国广播影视对外贸易得到了一定的发展。随着技术的进步,这些年我国广播影视产品的制作水平不断提高,制作出了优质的内容。此外,互联网产业的介入也为广播影视的发展提供了全新的资本来源和传播渠道。我国纪录片的生产成为我国广播影视对外贸易的先锋。与此同时,不可否认贸易逆差依然存在,而互联网资本的介入又为广播影视行业的发展带来了新的问题。这些都将成为从事广播影视对外贸易的人士需要面临的挑战。本报告介绍了过去“十二五”期间广播影视对外贸易发展概况并深入分析了其中出现的问题。
<<Chinese radio film television foreign trade had been developed during 2011-2016.In one hand,Chinese radio film television industry had produced better works due to the improvement of technology.On the other hand,the IT industry also brought new resources of capital and distribution channels to the development of radio,film and television.Chinese documentary movies became the pioneer on international market.However,the old problems remained the same like the past:the adverse balance of Chinese radio film television foreign trade.Meanwhile,the IT industry and private capital also brought some “side-effects” into radio film television industry.For all the insiders of Chinese radio film television foreign trade,they still have many challenges waiting ahead.This report introduces the overview of development in 2011-2015 and analyses the current situation and problems of radio film television foreign trade.
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