Since the 18th CPC National Congress，China has been promoting its strategic layout and during this period the 12th Five-Year Plan was successfully implemented and the 13th Five-Year Plan was announced.Also during this time the world was trying to escape problems like the economic decline，social unrest，etc.In such an environment，the cultural industry of China also grows increasingly and the cultural confidence is highlighted.

With the deepening of reform in all respects and the improvement of system reform，great achievements have been realized，the efficiency and quality of developed have been highly enhanced and the economic structure has been improved.

The international development strategy of the Belt and Road has led China's international cultural trade to come across the developing opportunities，marking the trend of quick increase.Endogenous power has been shown in the extension of cultural trade，the structure optimization，and the improvement of domestic market.Facing the international competition，China's cultural trade still needs to overcome challenges form inside and outside.Only through finding reasonable measures can China's cultural trade make full use of the domestic development and occupy the international market precisely，truly realize the globalization of China's cultural products and services.