This paper condenses the 2017 Chinese government's Internet governance policies and integrates the annual reports of CNNIC，CNRS，Nielsen，and other survey institutions，as well as the annual reports of well-known Internet companies，and the analysis of trends in the 2017 Chinese online culture industry by major media. Contents，etc.，outline the overall development of China's online cultural industry in 2017. Through the metaphor of annual buzzwords such as the “Nineteenth Congress”，“New Era”，and “Artificial Intelligence”，in 2017，China's online culture is gradually developing into a more interactive eco-environment between the physical social context and the online Internet. This kind of online culture constructed by the physical society and the online community has become the core axis of thinking about the development of China's online culture in 2020.