“健康中国”成为国家战略,森林康养对于建设健康中国具有重要的作用。本文通过典型调研的方式,以四川展翔体育文化传播有限公司开展森林康养服务体系建设为案例,对森林康养产业发展中的政策、资金、技术、人才、产品及市场五个方面进行探讨,旨在为中国森林康养产业可持续发展提供建议。在政策层面,要发展森林康养,既要充分利用好现有的相关政策,也要推动出台一些有利于森林康养发展的新政策。在资金层面,不仅要用活用够现有的林业政策资金和政府资金,也要广泛吸纳社会资金。在技术层面,要建立分级服务体系,要满足森林康养产业发展对统一技术标准的要求。在人才层面,解决人才问题是发展森林康养的当务之急,而要解决人才问题首先就要解决认识问题。在产品及市场层面,要在做好市场分析的基础上,推出合适的森林康养服务产品,并做好推广营销工作。
<<“Healthy China” has become a national strategy,and forest recuperation plays an important role in building a healthy China. Through typical investigation,this paper takes Sichuan Zhanxiang Sports Culture Communication Co.,Ltd. as an example to discuss five aspects of forest health service system,including policy,capital,technology,talent,product and market,in order to provide a basis for sustainable development of forest health industry in China. At the policy level,to develop forest health,we should not only make full use of existing relevant policies,but also promote the introduction of some new policies conducive to the development of forest health. On the financial level,we should not only use the existing forestry policy funds and government funds,but also widely absorb social funds. At the technical level,a hierarchical service system should be established to meet the requirements of unified technical standards for the development of forest health industry. At the level of talents,solving the problem of talents is an urgent task for the development of forest health. To solve the problem of talents,we must first solve the problem of cognition. At the product and market level,we should do a good job in market analysis on the basis of the introduction of appropriate forest health service products,and do a good job in promoting marketing.
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