福耀玻璃工业集团股份有限公司是一家专注汽车玻璃生产的大型跨国集团。从1987年成立至今,福耀集团从一个乡镇小厂发展为在9个国家和地区建立现代化生产基地、在全球建立6个设计中心的大型跨国集团。从低附加值的汽车玻璃产业链底端进入汽车配件产业链上游,参与新车型的设计,分享高附加值。目前,福耀在全球的业务覆盖超过70个国家,总资产达317亿元,全球市场23%的份额,已成为全球范围内最大的汽车玻璃生产和供应商。本文将从市场拓展、人才使用、技术驱动、创新理念四个方面去解读福耀的国际化之路;同时分析福耀在国际化过程中通过启示的总结和分析,为中国企业“走出去”提供参考。
<<Fuyao Glass Group is a large multinational corporation specializing in the production of auto glass. Since its creation in 1987,Fuyao has grown from a small factory into a large multinational group with modern production facilities in nine markets and six design centers across the world. Moreover,it has gradually climbed from the low to the high end of the auto glass industry value chain,now participating in car design and other high value-added activities. It is now the largest producer and supplier of auto glass in the world,with almost a quarter of the global market.
This chapter covers four aspects of Fuyao’s internationalization process:market expansion,talent,technology impetus,and innovation concepts. It also provides a model for Chinese enterprises planning to “go global” by drawing on Fuyao’s experience and lessons learned during in its international expansion.
<<Keywords: | StrategyInternationalizationFuyao Group |