作为中国企业全球化的代表,复星借道跨境投资和并购走出了一条独特的产业发展之路。近年来,复星全球化战略已从“中国动力嫁接全球资源”升级为“中国-全球双向驱动”的全球化2。0版本,但无论是借力中国消费市场的崛起,把海外优质的品牌和产品“引回来”,帮助其发展中国市场,利用中国市场的高速增长带动全球业绩的增长,进而提升其市场价值的1。0版,还是随着中国产业的不断进步升级,向全球尤其是非洲、印度等新兴市场输出产品、技术和模式的全球化2。0版本,其逻辑始终如一,就是通过全球整合资源,以投资推动产业、补强产业、实现融合发展,价值创造。复星始终以Glocal战略为核心,在实现全球布局的同时加强本土化能力,同时聚焦产品,打造精品。复星的全球化多年来保持稳健,既源于步步为营、行稳致远的产业发展理念,更基于其开放互信、互惠共赢的处世理念。
<<Fosun,a representative of Chinese multinationals,has followed a unique development path via cross-border investment and M&A. In recent years,Fosun’s internationalization strategy has been upgraded from version 1.0,that focused on bringing high-quality overseas brands and products to the growing Chinese market,using this expanding base to fuel global performance and market value;to version 2.0,which leverages China’s industrial upgrading to export products,technologies and models to emerging markets such as Africa and India.
The consistent logic is to achieve integrated development and value creation through the global integration of resources,gaining industrial strength through investment.
Fosun adopts “Glocalization” as a core strategy,emphasizing localization capabilities and creating high-quality products while implementing global distribution. Fosun’s strategy and philosophy of mutual trust and mutual benefit have contributed to its solid international expansion over many years.
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