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    北京康体休闲:问题、新业态与转型对策

    摘要

    康体休闲产品的主要特点是以健康绿色为核心,并且给消费者带来的康体效果明显。北京居民康体休闲消费水平与所属阶层呈现相关性,不同阶层的康体休闲消费方式差异较大。本来是上层享受的“康体休闲”,将随着时代发展日益“中层化”“大众化”“多元化”“绿色化”“健康化”。城郊康体休闲旅游综合设施向全域旅游、旅游综合体、田园综合体等转变。结合文献研究,本课题组在对康体休闲点(设施)调研后初步认为:①北京康体休闲业存在行业管理不够规范、治理体系亟待完善,消费水平不高、阶层差异明显,基础配套设施匮乏、市民康体休闲需求难以满足,发展规模较小、发展水平较低,从业人员素质不高、专业性人才需求旺盛等特点;②当前北京康体休闲产业显示出市民出游心态从“观光”向“观光+休闲+文化”转变,体育休闲成为新热点,奥运旅游蔚然成风,京郊乡村旅游市场蓬勃发展,红色旅游欣欣向荣,老年人康体休闲市场潜力巨大,互联网融合康体休闲等新特征。因此,只有根植于现有供需矛盾,推动康体休闲产业转型升级,才能促进北京地区康体休闲活动健康快速持续发展。

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    Abstract

    The main feature of recreation and leisure products is that healthy green is the core,and consumers have the obvious effect of wellness. The level of recreation and leisure consumption of residents in Beijing is related to the class to which they belong,recreation and leisure consumption patterns of different classes are quite different. Originally,the “recreation and leisure” enjoyed by the upper level will become “medium-level”,“popular”,“diversified”,“green” and “healthy” with the development of the times. The comprehensive facilities for recreation and leisure tourism in the suburbs turned to the whole world for tourism,tourism complex and pastoral complex. The research of the author's research group combined with literature research initially concluded that:① Beijing recreation and leisure industry has insufficient industry management,the governance system needs to be improved,the consumption level is not high,the class differences are obvious,the basic supporting facilities are lacking,and the recreation and leisure needs of citizens are difficult to meet. The scale of development is small,the level of development is low,the quality of employees is not high,and the demand for professional talents is strong. ②At present,the Beijing recreation and leisure industry shows that the public travel mentality shifts from sightseeing to “sightseeing + leisure”,sports leisure has become a new hot spot,Olympic tourism has become a common trend,the rural tourism market in Beijing suburbs has flourished,red tourism is flourishing,the potential of the elderly recreation and leisure market is huge,and the Internet integrates new features such as recreation and leisure. Therefore,it must be rooted in the existing contradiction between supply and demand and promote industrial transformation of the recreation and leisure so that it can promote the healthy,rapid and sustainable development of recreation and leisure activities in Beijing.

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    作者简介
    张祖群:张祖群,中国科学院博士后(优秀出站),首都经济贸易大学工商管理学院旅游管理系原副主任,北京理工大学设计与艺术学院文化遗产系副教授、硕士生导师、学科带头人,主要研究方向为康体休闲文化产业、遗产旅游。
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