进入新时代,立足新方位,健康产业是一个具有巨大市场潜力的新兴产业,同时具有“吸纳就业前景广阔、拉动消费需求大,促进公民健康长寿”的特点。在现阶段,北京市社会经济发展水平较高的现状和人民群众日益增长的健身休闲的热情,为健身休闲产业的发展提供了很好的经济基础和发展动力,北京市健身休闲产业发展任重道远,大有可为。北京市全民健身休闲产业存在的问题是:总体规模不大,发展进度相对迟缓;产业结构失衡,缺乏整体规划;有效供给不足,服务方向走偏;基础设施建设与器材装备制造滞后;健身种类较少,休闲缺乏创新;全民健身投入和身体素质有待提高。解决方案和途径如下:加强基础健康教育,培养休闲市场主体;完善基础设施建设,盘活现有体育资源;优化健身休闲产业结构和布局;发挥首都资源优势,突出京城地区特色;加强健身休闲产业人才培养;融合“互联网+”健身休闲产业;着重打造体育特色休闲小镇。
<<Entering the new era,based on a new position,health industry is a new industry with huge market potential,and has the characteristics of “absorbing broad employment prospects,stimulating consumer demand,and promoting the healthy and long life of citizens”. At this stage,the current situation of high level of social and economic development in Beijing and the growing enthusiasm of the people for fitness and leisure provide a good economic basis and development momentum for the development of fitness and leisure industry. The development of Beijing fitness and leisure industry has a long way to go and has a bright future. The problems existing in Beijing's national fitness and leisure industry are as follows:the overall scale is not large,the development progress is relatively slow;the industrial structure is unbalanced,lack of overall planning;insufficient effective supply,the direction of service is deviated;infrastructure construction and equipment manufacturing lags behind;fewer types of fitness,leisure lack of innovation;national fitness input and Physical quality needs to be improved. The solutions and ways are as follows:strengthening basic health education,cultivating leisure market players,improving infrastructure construction,revitalizing the existing sports resources,optimizing the structure and layout of fitness and leisure industry,giving full play to the advantages of capital resources,highlighting the characteristics of Beijing Municipality,strengthening the training of fitness and leisure industry talents,and integrating “Internet+” health. Leisure industry;focus on building a leisure sports town.
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