The influence of culture is of several aspects，since popular culture is the stabilizer of society and the converter of social emotion，we should pay attention to the role of popular culture in the construction of cultural “soft power”. At present，the construction of popular culture in China needs not only the guidance and support of the society and government，but also the market vitality and sustainable development of popular culture itself. The key lies in how to make popular culture and cultural products competitive，attractive and influential. We should respect the law of communication of popular culture，and make rational judgment and evaluation on the new phenomenon in the field of popular culture. We should have more patience and put long-term and solid efforts，to make the positive factors of popular culture have an impact both national and global，the popular culture become more effective and strong support to the contemporary Chinese culture communication.