项城余家杂技历经四十年的发展,规模不断壮大,实现了年均演出8000余场、年均收入3000多万元的良好经济效益。在发展过程中,余家杂技逐渐探索出了“以企养校、以校促企、优势互补”的发展模式,对民营杂技产业在新时期的发展壮大具有重要的借鉴意义;“以艺扶贫”的办学思路也帮助部分贫困家庭脱贫,对社会福利事业有所贡献。在取得成绩的同时,余家杂技同时也存在节目文化含量不足、整体品牌效益不强以及产业链不够完善等问题,需要进一步改善。余家杂技应通过积极融入国家战略平台,进一步开拓市场,培养高素质人才,创新节目内容,完善产业链,以取得更大的成就。
<<Yu’s acrobatics in Xiangcheng,Henan province,has experienced a development of 40 years with its scale continuously becoming more and more expanded and consolidated. Now,Yu’s has achieved a good economic benefit of an annual income of more than 30 million Yuan at more than 8000 performances annually. In the process of development,Yu’s has gradually explored the development mode of “raising schools by enterprises,promoting enterprises by schools and complementing each other with advantages”,which has important reference significance for the development and expansion of private acrobatics industries in the new era. The educational idea of “helping the poor through art” not only helps some poor families walk out of poverty but also contributes to social welfare. Although achieving these achievements,Yu’s also has some problems,such as insufficient cultural content of programs,overall weak brand efficiency and imperfect industrial chain,which all need further improvement. Yu’s should actively integrating itself into the national strategic plan,thus can it further expand the market,cultivate high-quality talents,innovate the program content and complete the industrial chain till to achieve greater achievements.
<<Keywords: | Talent CultivationInnovative DevelopmentBrand EstablishmentYu’s AcrobaticsIndustrial Chain Upgrading |