在互联网环境中,用户的话语权明显增强,用户地位显著提升,一定程度地影响着网络评论的传播和发展。本报告通过线上问卷的方式对网民进行抽样调查,较为科学地阐述了我国网络评论的用户规模和结构,又通过交叉分析等手段总结出不同属性的用户接触网络评论的行为、习惯及偏好差异,最终较为清晰地描绘了现阶段中国网络评论传播的典型用户画像。
<<In the Internet environment,the user's status and right to speak is clearly enhanced,which affects the dissemination and development of online commentary in some way. This report explained the user's scale and structure of our country's online commentary group through online sample survey,and summarized the different attributes user's difference in online commentary contact of behaviors and habits and preferences through cross-analysis,and clearly depicted the typical user portrait of online commentary dissemination.
<<Keywords: | User BehaviorUser StructureUser Profile |