依据网络评论传播主体的专业程度、团队规模、发表评论的可持续性等标准,本报告将网络评论传播主体划分为媒体把关人类、机构类和自媒体类三大类。在议题选择、立场表达、话语特征、与受众关系等方面,不同传播主体呈现出相对迥异的风格特征。未来,网络评论传播主体需要进一步立足于传播主流价值观,弘扬社会正能量,做好价值引领,同时,遵循网络传播规律,重视网民需求与体验,拓展传播渠道,丰富传播手段。
<<This report divides disseminators of online commentary into three categories,which is the media gatekeepers,institutions and self-media,according to the standards of professional degree,team size and sustainability of commentary. After evaluating disseminators' active degree of online commentary in 2017,the research found that the top four monthly lists of online commentary were the professional news website which represented by the People's Daily Online,the Xinhua net and the CNTV,and the agency news website which represented by the China.com.cn. Different disseminators showed relatively different style characteristics in terms of topic selection,position expression,discourse characteristics,and audience relations. In the future,disseminators of online commentary need to be further based on the dissemination of the mainstream values,to promote social positive energy,to lead the socialist values,and to follow the rule of network communication,to pay attention to the needs and experience of the netizens,to expand the ways of communication and to enrich the means of communication.
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