Amazon is a typical innovative enterprise，adhering to the “customer-centered” mission，formulating a reasonable strategy，actively innovating in the technical and commercial level，by subverting the old rules of many industries，successfully entered many industries. In its development process，bushiness mode was driven by the technological innovation while the collaboration of all pillars of business supports development，then working at flywheel effect，business essential plays a pivot role in Amazon’s development. In practical research，Amazon not only invests a lot in R&D，but also has a high efficiency of innovation output. It is expected that Amazon will continue to innovate and serve customers in a better state.