With CTR China National Resident Survey （CNRS） as the main data source，this paper sorts out the development tendency of China media in 2017，analyzes and interprets the emerging trends of online media，television，radio，OOH，newspaper，magazine and other channels，and profoundly analyzes the changes of China residents’ lifestyle associated with the trend of consumption upgrading in 2017. This paper believes that the process of media convergence in China has been accelerated since 2017. Meanwhile，the Internet is helping to create new consumptions，with deepening impacts on human life，and the human language，values，lifestyles，consumption concepts，cultures，etc. are changing as well. In the wave of consumption upgrading，the public begin to pursue a high-quality life，willing to pay for premium quality and service，and favor integrated consumption experiences both online and offline. Recognizing the latest changes of media and consumer lifestyles in China is the fundamental premise for media marketing and consumer marketing.