In the process of China’s cruise market changing from high-speed growth to steady growth，it is necessary to make joint efforts to standardize the cruise tourism market，to standardize the international cruise tourism development practices，to properly solve the main responsibility of cruise tourism market is not in place，cruise sales channels are not smooth，cruise tourists’rights and interests protection mechanism is not perfect. We should standardize the development of the cruise tourism market，release the vitality of the cruise market，realize the orderly competition in the cruise market，construct a standardized，orderly，active and competitive cruise tourism market，construct a new system to cultivate and standardize the cruise tourism market，and promote the sustainability of the cruise market in China. Healthy development.