当前,我国处于全面建成小康社会决胜阶段和中国特色社会主义进入新时代的关键时期,人民对美好生活的需求更加强烈。中国邮轮市场已经改变世界邮轮旅游版图,成为向世界传递中国文化、生活方式和推进旅游外交的重要方面。为提升邮轮旅游所带来的经济效应,各地延伸邮轮产业链,不断提升邮轮经济效应和社会效应。在中国邮轮市场发展中,邮轮产业政策体系不断健全,为邮轮产业的发展提供良好的营商环境。经过十余年的发展,中国邮轮市场得到了迅猛的扩展,游客对邮轮旅游的认知度不断提升,但也存在诸多问题,如邮轮港口空置率较高、盈利能力较低,分销渠道呈现“窄而长”的特点、直销模式发展较为缓慢,公海游航线、近海航线、“多点挂靠”航线等尚存在政策瓶颈,邮轮产业集聚度较低等。尽管2018年邮轮市场规模有所缩小,但中国邮轮市场依然充满着发展活力和巨大的发展潜力。在未来的发展中,中国邮轮市场保持高质量发展方向,有望成为全球最大的邮轮客源市场,将拥有全球排名前三的国际邮轮母港,国际影响力、竞争力、品牌力位于国际一流水平。
<<At present,China is in the crucial stage of building a well-off society in an all-round way and entering a new era of socialism with Chinese characteristics. China’s cruise market has changed the world’s cruise tourism landscape and become an important aspect of transmitting Chinese culture,lifestyle and promoting tourism diplomacy to the world. In order to enhance the economic effects of cruise tourism,cruise industry chain is extended everywhere,and the economic and social effects of cruise industry are constantly promoted. In the development of China’s cruise market,the policy system of the cruise industry is constantly improving,providing a good business environment for the development of the cruise industry. After more than ten years of development,China’s cruise market has been developing rapidly. Tourists’awareness of cruise tourism has been increasing. However,there are still many problems,such as higher vacancy rate of cruise ports,lower profitability,narrow and long distribution channels,slower development of direct selling mode,high-seas cruise routes,and so on. There are still policy bottlenecks and low concentration of cruise industry in offshore routes and “multi point affiliation” routes. Despite the reduction of cruise market size in 2018,China’s cruise market is still full of vigor and great potential for development,mainly due to China’s sound economy,the improvement of people’s consumption level,the prosperity and development of tourism and other factors. In the future,China’s cruise market will maintain a high-quality development direction,and is expected to become the world’s largest cruise passenger market,with the world’s top three international cruise home port,international influence,competitiveness,brand strength in the world’s first-class level.
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