German Radio and TV media has achieved digital upgrades as a whole and has the hardware basis for the development of media artificial intelligence. However，German users’ data are mostly controlled by American companies. At the same time，Germany has implemented high-level data protection，which objectively limits the development of media artificial intelligence applications based on data and algorithms. Industry 4.0 was first proposed in Germany，and the layout of artificial intelligence mainly serves the domestic manufacturing industry. Therefore，smart TVs and other hardware equipment develop well，and the application of content and services are relatively limited. Germany’s practices and experiences have certain inspiring and referring meanings for the development of Chinese media’s artificial intelligence.