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    从“简单相加”到“相通相融”:广播与AI音箱的跨界之路

    摘要

    人工智能被称为20世纪70年代以来世界三大尖端技术之一,AI音箱相当于它的重要入口。传统的广播与新兴的人工智能AI音箱之间都是以声音为基石的传媒。本报告在总结目前国内广播与AI音箱融合现状的基础上,指出目前广播与AI音箱合作基本停留在“简单相加”的层面,从国家战略、事业发展、产业突破三个层面指出二者“相通相融”的必然性,提出广播要以受众需求为核心,倒逼自身的改革,强化从内容到终端跟各种新媒体无缝对接的意识与能力,突破技术瓶颈,重视大数据的使用等,具有一定的现实指导意义。

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    Abstract

    Artificial intelligence (AI) is known as one of the world’s three cutting-edge technologies developed since the 1970s. The AI speaker is its key entry point. Both the traditional broadcasting and the emerging AI speaker are forms of media based on sound. This article reviews the status quo of the integration between the domestic broadcasting and the AI speaker,and characterizes the limitations of their current cooperation as a “simple sum”. It points out the inevitable integration between the two in these three aspects:the national strategy,professional development and industrial breakthrough. With an aim to benefit the practical implementation,this article proposes the strategies such as making the audience’s need the core of broadcasting,inversely prompting a self-reform,strengthening the awareness and readiness to seamlessly integrate all forms of new media from content to terminals,overcoming the technological bottleneck and emphasizing the utilization of the big data.

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    作者简介
    李珊:李珊,高级记者,厦门城市职业学院《学知报》编辑部主任,主要研究方向为广播与新媒体。
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