With the network user scale becoming saturated，cross-border competition of China mobile news industry is increasingly fierce in 2017. Platform upgrade constantly which has turn attention from network flow and content in the beginning to the news value and current users. As key important technologies，big data，cloud computing，artificial intelligence and intelligence social have accelerated the industry development and the media ecology change. Now mobile news industry is still in a stage of rapid development that present head effect. After barbaric growth，Our Media develop more rationally. Not only consumption of content upgrade，but also government regulation has been more strict. Depending on the credibility and authority，central media show a strong potential for development. Under the background of the generational shift，the competition about new generation consumers has begun.