In 2017，with the further development of mobile Internet technology，the deep integration of various forms of entertainment within the pan-entertainment industry，the rapid integration of the pan-entertainment industry and the real economy. The short video content industry in China has ushered in a great development. The short video industry takes the cultural works as the content，leads the new drive of IT technology，and constantly innovates the organization shape and business mode，short video has increasingly become a new format of network media in China.