After the “first year of VR” in 2016，the development of VR industry in 2017 was not as hot as it expected. Encountered new challenges，but also ushered in new opportunities，sparked widespread concern in the community. This article summarizes the industry part of the practice and application of VR technology，briefly analyzes the problems of hardware support，lack of content and inconvenience of experience in VR/AR+ content industry. From the perspective of content core，convergence development，technological progress and intellectual property protection，the paper gives some prospects for the future development of VR/AR+ content industry.