在媒介融合不断深化、人工智能技术进步、传媒生态持续重构的背景下,未来媒体融合发展的时代已经到来。2017年,传媒领域的融合实践呈现移动为先、泛媒体化、交叉融合的特点。业务融合领域,形成了从中央到地方的“中央厨房”建设潮流;内容融合领域,传统媒体主动与技术公司联合打造有影响力的融媒体产品,网络文化环境得到重塑;技术融合领域,人工智能技术的发展深刻改变了内容生产和分发、媒介交互手段;跨界融合让未来媒体融合呈现更多的可能性,产业融合的界限越来越模糊。以此为线索,未来媒体融合发展的基本趋势是智能融合、边界消融、垂直细分和万物皆媒。
<<With the continuous deepening of media convergence,the progress of artificial intelligence technology,and the continuous reconstruction of the media ecology,the era of future media convergence development has come. In 2017,the convergence practice in the media field featured mobile first,Pan media,and cross-convergence:in the field of service convergence,the formation of a central kitchen construction trend from the central to the local;in the convergence of content,and the active convergence of traditional media with technology companies,creating an influential melted media product,the network cultural environment has been reshaped;in the field of technology convergence,the development of artificial intelligence technology has profoundly changed the methods of content production and distribution and media interaction;cross-border convergence has brought more possibilities for future media convergence. The boundaries of industrial convergence have become increasingly blurred. Taking this as a clue,the basic trends in the development of media convergence in the future are intellectualized convergence,boundary ablation,vertical segmentation,and everything is media.
<<Keywords: | Future Media ConvergenceIntellectualized ConvergenceEverything Is MediaCross-border Convergence |