2017年电视综艺风光不再,收视下滑、竞争加剧,相关舆情事件频发。针对2017年度引发舆情事件的违反限令、涉嫌黑幕、话题炒作、嘉宾言行、版权纷争等主要因素,提出紧跟政策导向、端正制作态度、做好统筹协调、掌控话题热度、重视内容打造、明确版权归属等舆情风险控制建议,以期帮助电视综艺节目在未来的制作及播出过程中及时发现潜在舆论风险,提高应对舆情的能力,为电视综艺行业的创新发展提供参考。
<<In 2017,there is a decrease in the performance of TV variety shows,with a downward in ratings,fierce competitions,and frequently happened risks.In regard to the reason behind this,including violating rules,shady,hype the topic,improper words and deeds of casting and copyright issues,this article argues that people should follow the guidance of policy,correct their attitudes,make a good coordination,control the topic,pay attention to creation of the content,and clear the copyright ownership.This is helpful for TV variety show producers to discover potential public opinion risks in the future production and broadcast,to improve the ability to deal with public opinion,and to provide reference for the innovation and development of TV variety industry.
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