2017 is a year in which the Chinese film and television industry has experienced complex changes.In the past year，the movie market was depressed. The market performance in the first half and the second half of this year showed that the audience's quality requirements for movie consumption are gradually increasing.Under the boost of high-quality content throughout the year，although the average viewing time of TV viewers has continued to decline，the proportion of television viewing has shown a converse trend.In contrast，television variety shows are sluggish，with poor ratings，aesthetic fatigue，and decreased enthusiasm，which poses a huge challenge to TV variety shows.Overall，in 2017，China's film and television cultural industry continued to maintain a high-speed development trend.High-quality content production，high-quality consumer demand，and rational industrial investment all showed encouraging industry trends.