With the vigorous development of global social media in recent years，the short video industry has developed rapidly and gradually become the keywords and barometers of the content industry，with high-quality short videos and production organizations emerging one after another. The high prevalence of mobile Internet has also given rise to a number of independent short video platforms such as Kuaishou，Douyin，Miaopai and ImXigua. Thanks to the advantages of content expression and social network communications，short videos have quickly won a large number of users. The industry has drawn an unprecedented attention. This paper，based on the data in the industrial development over the past five years，especially in 2017，describes the background and the course of development of short videos，analyzes the current conditions of the short video industrial chain，summarizes its features and problems in media application in 2017，and discusses the future development in its application.