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    传播技术与全球传播生态关系发展报告

    摘要

    纵观媒介发展史,传播技术的每一次发展都对传播生态产生了巨大影响,传播生态对传播技术也起到了深刻的形塑作用。2017年,“成熟态”的传统传播技术虽受到了挑战,但依旧发挥着重要作用。互联网技术等“发展态”的传播技术改变了全球传播生态的格局,加速了其新陈代谢并日益成熟。虚拟/增强/混合现实(VR/AR/MR)技术、机器人生产内容(CGC)等“初生态”传播技术的发展、扩散与应用也在对全球传播生态的结构进行着重塑。新兴传播技术带来了“新媒体赋权”的同时,也引发了一些新的问题。社交媒体上的虚假新闻、沉浸式传播技术带来的“回归叙事”之争、技术逻辑下的法律与伦理的思考,都对当今全球传播生态的重构提出了挑战。借助新兴传播技术,中国有力地在全球传播生态特别是在海内外华语传播生态中发挥了重要作用,但是在全球传播生态布局、跨文化传播困局的解决、传播技术应用的广度与深度及新型专业人才培养上还有待加强。

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    Abstract

    A general observation of the history of media development shows that every advance in communications technology has exerted a tremendous impact on the communicative ecology and the communicative ecology has in turn played a profound role in shaping up communications technologies. In 2017,though challenged,the traditional communications technologies that are in the mature stage still played an important role. Such communications technologies as Internet that are in the developing stage have changed the pattern of the global communicative ecology and accelerated the pace of replacing the old,becoming increasingly mature. The development spread,and application of such communications technologies as virtual reality/enhanced reality/mixed reality (VR/AR/MR) and computer-generated content (CGC) that are in the infant state are reshaping the structure of the global communicative ecology. While the emerging communications technologies have brought about “new media empowerment”,they have entailed new problems. The disputes about “regressive narrative” brought about by fake news and immersive communications technology brought by social media and the technology logistics on law and ethics all pose challenges to the reconstruction of the global communications ecology in the present-day world. By the strength of emerging technologies,China has effectively played an important role in the global communicative ecology,especially in the communications in the Chinese language internally and externally. However,the efforts remain to be strengthened with regard to the layout of global communicative ecology,the barriers in cross-cultural communications,the breadth and depth in the application of communications technology,and in cultivating a new type of professionals.

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    作者简介
    李佳瑞:李佳瑞,浙江大学传媒与国际文化学院博士研究生。
    韦路:韦路,浙江大学传媒与国际文化学院教授。
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