The wave of economic globalization has brought about profound changes in the world’s media pattern and the media globalization keeps advancing. In the communications technology revolution brought about by the Internet and Big Data，every media group has behind it the power and will of the state. Under the guidance of the governmental policy of encouraging Chinese media to bring culture out of the country to the world and the Belt and Road Initiative，how should Chinese media groups write a new chapter in their operations on the international stage？The StarTimes group，a leading private enterprise from “Lao Long Tou” of the Shanhaigiam Pass （the east start of the Great Wall） has blazed a unique trail on the African continent.