短视频行业在资本市场的追捧下野蛮生长,伴随着泛娱乐化内容的大量涌现,产生诸多乱象,主要体现在内容信息低俗化、同质化,虚假信息较多以及信息泄漏、侵权等问题。本研究从经济、心理、管理等多个维度分析短视频发展乱象背后的原因,梳理当下短视频的治理现状,剖析短视频的治理困境,进而提出政府、行业、传者、用户、平台、技术多方监管、多元共治的治理之道。
<<Short video industry is growing barbarous in the pursuit of capital market. With the emergence of pan-entertainment and inferior content, many chaos is generated, which is mainly reflected in the vulgarization, homogenization, false information and information leakage of content information, infringement and other issues. This study analyzes the reasons behind the development of short video from the economic, psychological, a multi-governance method of combining management and other dimensions, sorts out the current situation of short video governance, analyzes the governance dilemma of short video, and then proposes a multi-governance method of combining policy, industry, transmitter, audience, platform and technology.
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