As an important part of a cultural city，the cultural block generally bears one or several cultural functions of a city while the cultural brand，whose role is to identify the cultural differences between one region and another region，accommodates the relevant elements of the regional culture including the name，symbol or design.In the process of building a cultural block，the cultural brand may，relying on its own features，play a significant role in improving the block culture competitiveness，driving the development of cultural industry and cause，protecting the historical culture of the block，reinforcing cohesion of the block and enhancing the taste of the block culture.Setting Taoranting Sub-district's building of a cultural block as the object of study and considering the importance of the cultural brand to a cultural block，this article has made some preliminary discussions on promoting the building of the cultural block and proposed related suggestions.