In 2016-2017，the transformation of Hubei’s animation industry entered a new stage，and the upstream and downstream of the industrial chain further opened up. The “unbalanced” business mode has improved，the Internet has been deployed，the advancement has been achieved，and the pan-entertainment industry structure integrating comics，animation，novels and games has been integrated. Hubei animation industry has begun to deploy overseas and output its fist products. Based on a series of new cultural strategies such as the world’s design capital，the national center city and the new first-tier city，Hubei animation industry has embarked on a path of cross-industry，cross-formation，and cross-media innovation.