In 2017，the advertising industry in Hubei province was facing the opportunity of transformation and upgrading and innovation in a favorable policy environment. On the one hand，with the gradual maturity of the regional advertising industry and the rise of the Internet industry，the emerging media has expanded rapidly. The traditional media has begun to show its edge at the beginning of change exploration. The operating conditions have changed，and the integration of new and old media will usher in a new starting point. On the other hand，with the rise of IP content and native advertising，the trend of content integration has begun to take shape. The industry that is involved in the development of pan-entertainment production of IP content and the integration of advertising and content has attracted attention from the industry. Meanwhile，as the opportunities and challenges brought about by the changes in the new technologies coexist，new demands are placed on business innovations.