In 2017，under the new media situation，the newspaper industry in Hubei faced new competitive media and environment，which resulted in many new changes and new adjustments. In the news business，emerging industry forms in the Internet environment reconstructed multivariate production，and the simplified news production was gradually exploring breakthroughs in cross-border news production. In terms of media operations，since 2012，the overall situation of the “break cliff” declining in the newspaper industry has not been fundamentally changed，but the decline momentum has gradually slowed down. The declining of traditional newspaper advertising revenue began to shrink，at the same time，diversified business income gradually increased. From these phenomena，it can be seen that the development of the newspaper industry in the first half of 2017 began to show a partial recovery. Dozens of newspapers in Hubei show some common characteristics，for example，the value of the party newspaper is gradually becoming prominent，the newspaper industry is increasingly diversified，and the arrival rate of newspapers is marginalized，the provincial party newspapers，metropolitan newspapers and non-provincial city newspapers have their own characteristics. In the face of severe situations and development opportunities，the newspaper business in Hubei will develop in the direction of diversification，multipolarization，high-end and specialization.