数熙科技(泽传媒)主要为广播电视台以及报刊等媒体单位在媒体融合工作中进行大数据监测与分析,旨在提升后者在新媒体传播尤其是移动传播中的效果。泽传媒拥有自主知识产权,通过使用网络爬虫技术对海量数据进行挖掘,结合传统的电视收视率的研究方法,对互联网上数以亿计的页面数据进行实时抓取,将海量数据信息汇总到泽传媒全媒体传播大数据管理平台,并经过数据设置、网络爬虫、大数据存储、数据处理、数据可视化分析、数据输出六大技术支撑平台处理,得出广播电视的融合传播现状及发展趋势。目前泽传媒监测涵盖微信、微博、App、主流商业视频音频网站、直播平台、新闻网站、论坛、贴吧、博客、百科、搜索等几乎全部新媒体平台的数据。
<<ZeMedia mainly serves big data monitoring and analysis in media integration work of media such as radio and television stations and newspapers and periodicals,aiming to improve the big data's effects in new media communication,especially mobile communication.ZeMedia has independent intellectual property rights.Combining with traditional TV ratings research methods,ZeMedia used web crawler technology to mine massive data and captured hundreds of millions of page data on the Internet in real time,and aggregated massive data information into ZeMedia's all-media communication big data management platform,and got the knowledge of the status quo of the integration of broadcast and television as well as development trend through 6 technical support platforms such as data setting,web crawling,big data storage,data processing,data visualization analysis and data output.At present,ZeMedia monitors data of almost all new media platforms such as WeChat,Weibo,App,mainstream commercial video and audio websites,live broadcast platforms,news websites,forums,post bars,blogs,encyclopedias,search,etc.
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