巴西主流媒体受众面广、社会信任度高,它们对于中国相关议题的报道频度、主题选择和语言组织,很大程度上影响着巴西民众对中国的认知,对于巴西社会对华情感的塑造乃至中巴关系的发展都有着不容忽视的影响力。综合考虑各种媒体形态特点、数据获取和分析难度以及媒体代表性后,本文选取巴西四家主流媒体作为研究对象,搭建“巴西主流媒体官方推特涉华报道数据库”,从报道频度、主题分布、热点分布和语言组织四个角度出发,借助语料库软件等技术手段分析2017年巴西媒体涉华报道的主要特点,并就进一步推进中巴媒体交流、在巴西“展示更加真实鲜活的中国”提出两点建议:继续支持中国媒体“走出去”和巴西媒体“走进来”;充分利用新媒体、新技术,推动中巴民间交流。
<<Brazil's mainstream media has a large audience and high social trust. Their frequency of reporting on relevant issues in China,the choice of topics and their language organization have largely influenced the acknowledgement of the Brazilian people about China,as well as the shaping of Brazilian society's feelings toward China and the development of the China-Brazil relations. Taking into account the characteristics of various forms of media,the difficulty of data accessibility and analyzability and the representativeness of media,this essay chooses four mainstream media in Brazil as the research object and builds a China-related coverage database based on official tweets published by the Brazilian mainstream media. With the aid of technical means such as corpus software,this paper analyzes the main features of the coverage on China by Brazilian media in 2017 parting from variants like the reporting frequency,theme distribution,popularity distribution and language organization. In order to further promote China-Brazil media exchanges and show a “more authentic and lively” China in Brazil,there also have been put forward two suggestions:continue to support the Chinese media to go out and continue to support the Brazilian media to come to China;make full use of new media and technologies to promote non-governmental exchanges between China and Brazil.
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