Guangzhou seized the opportunity of promoting the 2017 Fortune Global Forum（Guangzhou），carried out continuous and gradual city image promotion before the Forum，and high density and innovative news reports during the Forum. With the guidance of the city marketing theory，Guangzhou introduced new media strategies and innovative organization methods，created a series of promotional activities and communication products with novel shape and rich content，and achieved good communication effect both internationally and domestically，which also left enlightenment for the strategic and routine work of the international spread of city image. To further enhance Guangzhou’s ability of urban image communication，focus shall be made upon understanding the global development environment，building communication force，producing communication content and integrating communication channels.