Compared with the previous year，the total volume of public opinions concerning agriculture，rural areas and farmers in Shaanxi province slightly dropped in 2017，over 80% of which were disseminated by social media. Shaanxi province was committed to promoting development-oriented poverty alleviation. Public opinions positively focused on major policies such as The Hundred-day Action and command system designed to provide technical service for development-oriented poverty alleviation，and development-oriented poverty alleviation modes with distinctive local features. The success of influential activities such as The International Apple Expo of（Luochuan）Shaanxi，China，and Shaanxi Fruit Industry International Cooperation Summit and promotion activities in Beijing，Shenzhen and other cities made the excellence of Shaanxi apple consensus of public opinions. Soilless culture，drones，VR experience，intelligent greenhouse and other “black technologies” were exhibited on Yangling Agricultural Hi-Tech Fair. Hot topics such as the dull sale of Qinguan apple of Liquan county and collective removal of officials in Poverty Relief Office of Mizhi county aroused heated discussions on the Internet.