In 2017，agriculture and rural economy in Shandong province made steady progress，and great importance was attached to the work concerning agricultural and rural reform and development. Hot topics includes production，grain output，agricultural products quality &safety and agricultural products market. Besides，some initiatives were positively covered and applauded by the media，including dual-certificate system for agri-food（certificate of edible agricultural products and agricultural products marketing），“pesticide regulation map”，business start-ups by people back to rural areas，and incentives for agricultural technicians to take roots in rural communities and support the development of agriculture，rural areas and farmers. Some agriculture-related issues caught high public attention，such as online rumors about preservative on Linyi peach and crop damages in Xiashan District in Weifang caused by locust plague. Agricultural Department of Shandong Province proactively responded to eliminate negative consequences and guide public opinions，providing an effective public opinion environment for the healthy development of agriculture and rural economy in Shandong province.