The volume of public opinions related to migrant workers slightly decreased in 2017 compared with the previous year. Progress was made in guaranteeing payment of migrant workers’ wage，which received continuous and positive media reports. Unlike previous years，migrant workers’ demands for their overdue salary only drew attention at the beginning of this year and have not become a hot topic. As migrant workers became the main force of rural innovation and entrepreneurship，their “back-to-hometown trend” for employment and entrepreneurship became hot spots of public opinion. Besides，accidental injuries and violent crimes against left-behind children in rural areas were deeply concerned and discussed by the society. The image of migrant workers was trapped in stereotypes，and fixed labels like “disadvantaged group” were unconducive to correctly understanding them. In the context of rural vitalization，we should build sound business environment for back-to-hometown migrant workers. Meanwhile，we should give migrant workers new media image，so that they can play the role of “opinion leaders” in interpersonal communication after they returned to their hometowns.