结合机器检索与人工研判,2017年共监测到农产品质量安全舆情相关信息209万余条,舆情样本信息1081条。对舆情样本在来源、调性、时序、诱因、行业和环节等方面的特征分析表明,2017年我国农产品质量安全网络舆情总体走势持续稳定向好,农产品质量安全依法监管、科学治理进入新时代。禁限用农兽药的违规使用仍然是舆论关注的焦点,基于“三微一端”的“1+3”舆情传播模式渐成气候等趋势需要引起注意。农产品质量安全舆情监测仍需持续开展,应重视舆情风险管理,进一步加大舆情风险交流及科学普及力度,做好热点问题的善后处置工作。
<<Combining machine retrieval and human analysis,there were over 2.09 million pieces of messages related to agricultural product quality and safety being monitored and 1081 public opinion samples being collected. After analyzing the source,attitudes,time sequence,causes,related industries,links and other features of those samples,we found that online public opinions concerning China’s agricultural product quality and safety showed a steady trend. This also reflected that the law-based regulation and science-based management of agricultural product quality and safety had entered a new era. Illegal uses of prohibited or restricted pesticides and veterinary drugs were still focuses of public opinions. Besides,the communication mode based on “WeChat,Weibo,micro-video plus client(1+3)” gradually took its shape,which deserves our attention. We should keep monitoring public opinions concerning agricultural product quality and safety and attach importance to the risk management of public opinions. What’s more,we should further enhance the communication of public opinion risks and popularization of scientific knowledge,and handle the aftermath of hot issues.
<<Keywords: | Agricultural ProductsQuality and SafetyOnline Public OpinionsPublic Opinions MonitoringAnalysis of Public Opinions |