The methods used in this assessment are：“Multi-period excess returns” and “Market Options”. “Multi-period excess income method” statically evaluates the value of the brand's future sustainable income estimated based on historical performance；the “market option method” dynamically measures the value of brand increase or decrease under uncertain future factors，and the evaluation model has strong scientific，operability，wide applicability and other characteristics. The evaluation results are based on relevant assumptions and preconditions. If the relevant assumptions do not exist or the pre-conditions change，the assessment results will be affected. The evaluation and analysis concluded that：Silicon Valley Paradise has not yet upgraded its brand building to the company's strategic level，and the brand as a whole is still in a stage of rapid growth，which does not constitute a lasting competitive advantage. Assessment Results：Evaluation Benchmark Date As of December 31，2015，the “Silicon Valley Paradise” brand value was RMB 1792.056 million（capitalization：picking up 100 billion yuan and picking up RMB 10 million）.